Back to basics: Why personalization?
Individualized customer journeys can determine whether or not that site visit ends in a conversion.
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Gartner recognizes ZineOne for continuous intelligence in CEH
When it comes to powering effective and influential customer engagement, there are three key elements that are a must: Customer context: What has the customer done in the past, what is the customer doing now, where is the customer, preferences. Real-time availability of this context: Uninterrupted access to customer context is critical because engagement, at its core, […]
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ZineOne recognized in 2018 Gartner Hype Cycle for analytics and business intelligence and The Gartner CRM Vendor Guide
Large enterprises today face a new class of customer engagement challenges. Consumers have higher expectations to be authentically engaged by brands in ways that are relevant and meaningful to their personal needs and desires. Adding to this complexity is the sheer number of channels now available to customers to interact with a brand. Given these […]
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