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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

What is next-best, real-time marketing?

Learn How Next-Best Interaction Leads to Next-Gen Personalization The marketing landscape is shifting rapidly. After decades of fixed, persona-based personalization based on batch analysis of customer data, companies are now introducing short-term behavioral insights into their marketing strategies. This addition not only enables the ‘right offer, right time’ approach being deployed by numerous companies but has also […]

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