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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

AI-based personalization surpasses its rules-based counterpart

Why marketing leaders rely upon AI-powered personalization Customers now expect increasingly personalized shopping experiences that take into account their individual expectations, likes, dislikes, and intentions. Retailers are able to personalize interactions, messages, information and offers when dealing with a relatively small number of customers. However, to personalize experience at scale — for every customer, taking […]

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