90% of your traffic is anonymous
Do you know less than 40% of your sight visitors? Less than 30%? If your answer is less than 10%, you are not alone. Data privacy is on the rise and it’s gaining momentum with laws like GDPR, CCPA, and similar regulations in the works across various states. Combine that with the big platforms restricting ID’s to create walled gardens and you’ll understand why it’s becoming harder to acquire data about your site visitors — and manage the data you already have.
Make every session count
How to personalize booking experiences for anonymous visitors
Synthesize micro-behaviors
from in-session activities
Use machine learning
for live segmentation and personalized triggers
Create in-session experiences
to drive incremental revenue
Unlock new revenue
In-session marketing segmentation use cases
