McKinsey & Company: A new tech-driven era of impactful marketing and sales
Jenna Posner, former CDO of Solo Brands, in conversation with Salesforce president and CMO Ariel Kelman: A lot of brands need to figure out how to diversify the promotional landscape. There’s tech that’s out there, such as products by Session AI, that’s leveraging AI incredibly well. […] I think anonymous data personalization is going to be one of the biggest things over the next couple years.
October 7, 2024