eBook: Top 5 questions about intelligent personalization


In this eBook, Brendan Witcher, VP Principal Analyst of Forrester, answers five of the most pressing questions about personalization that brands are looking answers for:

  1. What does personalization mean for those who are just starting out vs. those who already have a personalization strategy in place?
  2. What are the key differences between rule-based and AI-driven personalization?
  3. What are the challenges of delivering omnichannel personalization at scale?
  4. What are the data sources and customer touchpoints to consider to deliver personalized experiences?
  5. What kind of ROI does AI-based personalization deliver?

Brendan Witcher has extensive experience covering consumer-oriented, cross-vertical topics in the areas of personalization, e-commerce, omnichannel, CX best practices, engagement strategies, and conversion optimization.

Download this eBook to understand why Brendan thinks “Personalization is not a tactic – it is a strategy for creating relevant, value-added experiences along the entire customer journey.”

Featured resources

Your guide to AI-driven personalization in retail

Download this book to understand the power of AI-driven personalization and read strategies that you can use right away to prepare for the upcoming holiday season.

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Guide to AI-powered customer engagement for QSRs

Download this book to understand the power of AI-driven personalization to deliver meaningful engagement that keeps the customer coming back for more.

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Q&A ft. Forrester: Conversion, revenue & loyalty

Featuring a conversation with our special guest Brendan Witcher, Forrester VP/Principal Analyst

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