eBook: Top 5 questions about intelligent personalization

DOWNLOAD NOW

In this eBook, Brendan Witcher, VP Principal Analyst of Forrester, answers five of the most pressing questions about personalization that brands are looking answers for:

  1. What does personalization mean for those who are just starting out vs. those who already have a personalization strategy in place?
  2. What are the key differences between rule-based and AI-driven personalization?
  3. What are the challenges of delivering omnichannel personalization at scale?
  4. What are the data sources and customer touchpoints to consider to deliver personalized experiences?
  5. What kind of ROI does AI-based personalization deliver?

Brendan Witcher has extensive experience covering consumer-oriented, cross-vertical topics in the areas of personalization, e-commerce, omnichannel, CX best practices, engagement strategies, and conversion optimization.

Download this eBook to understand why Brendan thinks “Personalization is not a tactic – it is a strategy for creating relevant, value-added experiences along the entire customer journey.”

Featured resources

Blueprint for better margins: How to reduce the use of promos with AI

Download this data sheet to learn how to reduce use of promos with real-time offers

Read More

Convert anonymous visitors in 5 clicks: Session AI data sheet

Download this data sheet to learn how Session AI helps online brands convert anonymous visitors in 5 clicks

Read More

Your guide to AI-driven personalization in retail

Download this book to understand the power of AI-driven personalization and read strategies that you can use right away to prepare for the upcoming holiday season.

Read More

Apply now