In this eBook, Brendan Witcher, VP Principal Analyst of Forrester, answers five of the most pressing questions about personalization that brands are looking answers for:
- What does personalization mean for those who are just starting out vs. those who already have a personalization strategy in place?
- What are the key differences between rule-based and AI-driven personalization?
- What are the challenges of delivering omnichannel personalization at scale?
- What are the data sources and customer touchpoints to consider to deliver personalized experiences?
- What kind of ROI does AI-based personalization deliver?
Brendan Witcher has extensive experience covering consumer-oriented, cross-vertical topics in the areas of personalization, e-commerce, omnichannel, CX best practices, engagement strategies, and conversion optimization.
Download this eBook to understand why Brendan thinks “Personalization is not a tactic – it is a strategy for creating relevant, value-added experiences along the entire customer journey.”
