Q&A ft. Forrester: Conversion, revenue & loyalty


Sneak-peek inside the eBook

Two strategic goals that can drive significant positive outcomes:

1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.

The real value of ML/AI

is being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.

A critical shift that we see retailers make

– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.

The first step with unknown consumers is

to have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.

Featured resources

Your guide to AI-driven personalization in retail

Download this book to understand the power of AI-driven personalization and read strategies that you can use right away to prepare for the upcoming holiday season.

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Guide to AI-powered customer engagement for QSRs

Download this book to understand the power of AI-driven personalization to deliver meaningful engagement that keeps the customer coming back for more.

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Level up to real-time offers

This whitepaper explains how a top 10 U.S. department store embraced the power of next-gen personalization to become the most engaging retailer in America.

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