Sneak-peek inside the eBook
Two strategic goals that can drive significant positive outcomes:1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.
The real value of ML/AIis being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.
A critical shift that we see retailers make– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.
The first step with unknown consumers isto have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.