Q&A ft. Forrester: Conversion, revenue & loyalty


Sneak-peek inside the eBook

Two strategic goals that can drive significant positive outcomes:

1. Create relevant in-the-moment experiences that add value to an unknown consumer’s buying journey.
2. Design tailored paths-to-purchase.

The real value of ML/AI

is being able to turn customer behavior data into insights, take insights and produce actions, and measure those actions to evaluate success – all in real time.

A critical shift that we see retailers make

– one that causes them to achieve better performance – is moving from company-obsession to customer-obsession.

The first step with unknown consumers is

to have technology in place that can assess an individual’s behaviors, preferences, needs, and intent in real time.

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