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Hear how Mike Dupuis of SPARC Group, Colleen Waters of Steve Madden and Jenna Flateman Posner of Solo Brands are leveraging AI to drive results and improve the customer experience.
AI is in the air this year — reshaping how leading brands think about conversion, personalization, and margin.
"This AI thing, it's a thing... we're implementing great tech at the intersection of performance." — Jenna Flateman Posner, Chief Digital Officer, Solo Brands The panel explores why AI has moved from experimentation to execution at leading ecommerce brands, and what separates companies that are getting real results from those still in pilot mode.
"There's potential around AI but many are unsure how to get started. We use this framework..." — Mike Dupuis, CDO, SPARC Group Assist: How do we make our existing team more productive? Augment: How do we scale to augment teams? Automate: Where can we remove human intervention entirely? This three-stage framework gives brands a practical roadmap for AI adoption.
"The first step is understanding what in your tech stack uses AI already to prove value." — Jenna Flateman Posner "If revenue growth and operating expense reduction are boardroom conversations, then AI fits neatly." — Mike Dupuis "Doing proof of concepts with partners you already work with makes sales easier." — Colleen Waters, Senior Director Ecommerce, Steve Madden
Mike Dupuis — Chief Digital Officer, SPARC Group Jenna Flateman Posner — Chief Digital Officer, Solo Brands Colleen Waters — Senior Director Ecommerce, Steve Madden Jason Seeba — Chief Marketing Officer, Session AI
We'll model the impact on your conversion baseline and walk through the agent live.
