Forever 21’s AI journey: From broad promotions to targeted AI incentives
Sam Biswas, SVP of Digital Technologies, Engineering and Data, highlights how Forever 21 uses behavioral AI to create better customer experiences – and improves conversion at the same time.
24 %
Conversion rate lift
24 %
Conversion rate lift
The future is behavioral AI decisioning
How behavioral AI decisioning works
Session AI’s agentic AI framework gives retailers the ability to market using visitor behavior, such as behavior that shows how likely a visitor is to complete a purchase during their session.
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Step 1
Predict
When a visitor arrives on a website with behavioral AI decisioning, the AI agent observes their behavior in real-time.
Step 2
Segment
Using this anonymous behavior, the AI agent predicts whether the visitor is likely to buy, on the fence, or unlikely to buy.
Step 3
Act
With this prediction, the AI agent can deliver an immediate action to convert the visitor.
Great brands trust behavioral AI
“We’re trying to resolve two things. One is the conversion rate; every ecommerce retailer is struggling with that. The other is the margin. With a long-time learning about what Session AI has to offer, I think it’s a perfect solution that resolves those two problems.”
– Shirley Gao, CIO of PacSun
Fewer promos, higher margins with AI
Tailored Brands set out to increase conversions on their site and, over time, become less promotional. Listen in as Suzanne Scott highlights how behavioral AI helped achieve these goals while creating exceptional customer experiences.
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Delivering real business impact with AI
5%
higher conversion rate for site with 10M weekly sessions
4%
increased sitewide revenue for $300M retailer
35%
reduction in promotions, a $40M savings
10X
annual ROI for $5B retailer
Learn more about behavioral AI
How Verizon reimagines real-time consumer experiences
Exclusive conversation featuring Diana Zaccardi, SVP, Digital Marketing and Base Management, and Chris Paul, VP of Digital, at Verizon.
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The secrets behind better margins
Hear Carolyn Pollock, CMO of Tailored Brands, reveal the smart strategies behind better margins—using doorbusters to drive traffic and tools like Session AI to seal the deal with precision.
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How Forever 21 is transforming shopping with AI
It’s easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience
Watch nowConvert anonymous visitors with Session AI
Session AI, the pioneer and leader of behavioral AI, uses patented artificial intelligence to predict the likelihood of purchase for each visitor in five clicks.
This gives your ecommerce brand the tools to convert anonymous site visitors into customers, without the use of personal data, resulting in reduced promotion spend and the ability to deliver real-time actions that are most effective for each individual vistors to increase overall conversion rate.
Request a demo to learn how you can increase conversions and reduce promo spend using AI.
This gives your ecommerce brand the tools to convert anonymous site visitors into customers, without the use of personal data, resulting in reduced promotion spend and the ability to deliver real-time actions that are most effective for each individual vistors to increase overall conversion rate.
Request a demo to learn how you can increase conversions and reduce promo spend using AI.