“Personalization to me is speaking to a customer one-on-one. Making it a highly relevant conversation experience journey, throughout all platforms, all channels.”
Customers demand to be known, understood, and assisted by retail enterprises in real-time. And their rising expectations require a new approach to engagement.
Predict and engage
Session AI determines whether each visitor will purchase or not and provides the ability to influence the outcome before they leave. This boosts conversion rates while optimizing margin by hyper-targeting incentives to the visitors who need it most.
Understand anonymous consumers
With a vast majority of site visitors being anonymous, it can be difficult to personalize experiences. Session AI Customer DNA intelligently predicts visitor behaviors early in their visit – without the need for any historical or third-party data giving you the ability to personalize for optimal results.
Create urgency to purchase
Highlight popular products by showing how many people are currently viewing each product as well as how many are left in stock. This simple tactic provides social proof and creates urgency to purchase, increasing add to cart and conversion rates.
Drive to physical stores
Leverage in-session intelligence to determine which online visitors to invite into your physical stores. Intelligently encourage BOPUS options when your ecommerce site visitors are buying items that are frequently picked up in store, or for items that are frequently returned.
Related resources
What is in-session marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive conversions.
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Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.
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Less offers, more revenue: 10 strategies to limit promotions without limiting conversions
How can ecommerce brands avoid a race to the bottom in a high-promotion environment?
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