INDUSTRY

Retail and ecommerce

Improve sitewide conversion with less discounting, leading to higher margins and growth. It’s the answer to your crowded promo calendar.

Some visitors are ready to buy now, while others need an extra incentive. In-session marketing reserves incentives for the visitors who need them, so brands can move from blanket discounting to targeted promo strategies.

Predict and segment site traffic

Session AI’s patented technology observes the click pattern of each visitor on your site. After five clicks, the AI accurately predicts the likelihood that each visitor will make a purchase – using only on-site behavior. With this data, visitors are segmented by their purchase intent.

Take the right action for each visitor

For each visitor segment, brands define actions to present in real time. Visitors who are influenceable can be offered promo incentives. Visitors who are eager to buy can be offered upsell incentives instead of promos. All actions can be switched on and off as needed and are continuously A/B tested for performance.

The right actions reduce promo spending

Many retail and ecommerce brands spend most sitewide promo dollars on visitors who would have purchased anyway. With segment-based incentives, brands can better direct these promos. Quickly they reduce promo spending, raising margins while also increasing conversion with better targeting. In time, they can even get rid of sitewide offers completely.

The real-time platform for the modern Internet

As their use of in-session marketing matures, brands use this AI to orchestrate many actions: inventory clearance, social proof, seasonal events, BOPIS, and more. The unique power of Session AI delivers actions efficiently and without the need for any personal data.

Learn how in-session marketing creates results for retail and ecommerce businesses

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Related resources

Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers

Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.

Read Blog
How to do less offers but earn more revenue

Less offers, more revenue: 10 strategies to limit promotions without limiting conversions

How can ecommerce brands avoid a race to the bottom in a high-promotion environment?

Read Blog

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