Some visitors are ready to buy now, while others need an extra incentive. In-session marketing reserves incentives for the visitors who need them, so brands can move from blanket discounting to targeted promo strategies.
Predict and segment site traffic
Session AI’s patented technology observes the click pattern of each visitor on your site. After five clicks, the AI accurately predicts the likelihood that each visitor will make a purchase – using only on-site behavior. With this data, visitors are segmented by their purchase intent.
Take the right action for each visitor
For each visitor segment, brands define actions to present in real time. Visitors who are influenceable can be offered promo incentives. Visitors who are eager to buy can be offered upsell incentives instead of promos. All actions can be switched on and off as needed and are continuously A/B tested for performance.
The right actions reduce promo spending
Many retail and ecommerce brands spend most sitewide promo dollars on visitors who would have purchased anyway. With segment-based incentives, brands can better direct these promos. Quickly they reduce promo spending, raising margins while also increasing conversion with better targeting. In time, they can even get rid of sitewide offers completely.
The real-time platform for the modern Internet
As their use of in-session marketing matures, brands use this AI to orchestrate many actions: inventory clearance, social proof, seasonal events, BOPIS, and more. The unique power of Session AI delivers actions efficiently and without the need for any personal data.
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.Read Blog