In-session marketing for telecom

Increase conversion with behavioral AI

Learn how telecom companies use behavioral AI to increase gross adds, renewals and upsells with fewer discounts.

How in-session marketing works

With Session AI, telecommunications companies can now predict the likelihood of a purchase for every user, including anonymous ones, within five clicks. Understanding who is likely to buy, unlikely to buy, or on the fence allows telecom businesses to deliver relevant and differentiated consumer experiences when they matter most – no personal or historical data needed.

Unlikely-to-buy

A visitor is unlikely to make a purchase in the current session.

Focus on building loyalty and long-term relationships rather than immediate conversions. Exposing sitewide offers to this group can dilute your brand image and train them to come looking for discounts next time.

On-the-fence

A visitor is on the fence about making the purchase, but influenceable.

It’s the right time to deploy experiences aimed at increasing conversions and guiding these visitors towards making a purchase. The goal is to provide the right combination of incentives, reassurances, and urgency to convert these on-the-fence visitors into customers.

Likely-to-buy

A visitor is likely to make a purchase in the current session.

The focus is on enhancing the shopping experience and maximizing revenue without relying heavily on discounts. Delivering relevant experiences to those shoppers helps optimize margins, reduce promotional costs, and potentially increase the average order value.

Key benefits of in-session marketing

Discover how in-session marketing can help telecom companies overcome critical business challenges.

Increase conversion rates for anonymous visitors

By analyzing real-time clickstream behavior, in-session marketing identifies undecided anonymous visitors who are more likely to convert when presented with the right incentive during their session. This approach boosts conversion rates without relying on personally identifiable information (PII), ensuring both security and privacy.

Acquire new customers

One of the biggest challenges in acquiring new customers is identifying those who are undecided yet persuadable — shoppers who can be convinced to choose your service with the right incentive in their current session. In-session marketing helps telecom companies solve this challenge by pinpointing these undecided customers in real-time and triggering real-time offers precisely at the right time, unlocking growth by driving higher customer acquisition.

Upsell and cross-sell

By recognizing behavioral signals and identifying customers who are likely to purchase, in-session marketing enables companies to deliver upsell and cross-sell offers to the most relevant customers during their active sessions on-site or in-app. This approach helps telecom providers increase average order value and maximize customer lifetime value by promoting premium plans, additional features, or complementary products at moments of high relevance.

Enhance customer experiences

In-session marketing improves the customer journey by detecting friction points, hesitation, or signs of abandonment. Through real-time interventions, such as proactive assistance via chat or personalized incentives, telecom companies can enhance the user experience and reduce drop-offs—all without compromising site performance.

Success story: How Verizon reimagines real-time consumer experiences

Learn how Verizon responds to rising consumer expectations and drives innovation in real-time consumer experiences.
Watch the full conversation.

Converting on-the-fence visitors

Verizon identifies visitors who are on-the-fence about making a purchase, anonymous or known, and triggers a real-time offer to nudge them to complete their purchase while they are still in-session.

Resulted in a 72% conversion rate lift.

Personalizing shopping experiences

Verizon uses guided interactive tours to provide personalized product recommendations and relevant offers in real-time to ensure the shoppers find what they are looking for.

Resulted in a 17% conversion rate lift.

Removing friction

When a visitor’s behavior indicates they are experiencing friction, Verizon intercepts with appropriate assistance. They stagger the type of assistance based on consumer’s propensity to buy and level of friction in-session.

Resulted in a 161% lift in chat assisted digital orders.

When we saw a 72% conversion lift, I thought my guy was kidding when he said the number was that high, but it really did profoundly change the outcome for people who had qualified themselves through their in-session behavior as being on-the-fence.

Chris Paul
VP of Digital, Verizon

More about in-session marketing

Can Session AI integrate and use data from my existing tech stack?

Yes, Session AI integrates quickly with a number of ecommerce platforms and other systems of record, including Salesforce, Adobe Commerce, and Amazon Web Services, to support real-time use cases that increase conversion and margin. Check out the complete list of integrations, flexible connectors, and SDKs here.

Will implementing in-session marketing impact my website performance?

Implementing in-session marketing on your website will not negatively impact its overall performance. Our modern platform is designed to be lightweight and asynchronous, meaning it loads in parallel with your website’s content without slowing down the main page load times.

How long does it take to see value from in-session marketing?

It usually takes less than 45 days to fully deploy our solution and less than 90 days to make an impact.