Why in-session marketing matters to you
In-session marketing is a modern category that solves the complex challenges of understanding and reacting to short-term consumer behaviors in the moment for a privacy-forward world.
Ecommerce sales have been increasing every year with significant acceleration in 2020, brought on by pandemic-related at-home shopping.
As more revenue comes from digital ecommerce sites, improving online shopping experiences is necessary to earn consumer confidence and spending.
Privacy regulations increasing
With GDPR, CCPA, the demise of 3rd party cookies, Apple iOS 14 “Ask App Not to Track” options and other data privacy moves, brands must explore new methods to deliver personalized experiences.
Bringing together AI algorithms and clickstream data in ways that preserve consumer privacy is one of the keys to delivering the next generation of ecommerce solutions.
What are the benefits of in-session marketing
Improve business outcomes such as measurable lift in purchase conversions, increase profit margin, and increase cart value for transaction-based websites.
Realize up to 10x return on investment from existing traffic on your ecommerce site
Increase conversion rates
Lift conversion rates by 32% for ‘on-the-fence’ site visitors
Tailor experiences for anonymous consumers
Improve onsite experiences of all visitors in a privacy-forward world
Meet our in-session marketing platform
Key stakeholders for in-session marketing
As the leaders and pioneers of in-session marketing, Session AI has observed this new discipline being managed cross-departmentally, and typically owned by one of the following groups:
Ecommerce leaders are responsible for driving revenue from digital properties, primarily web and mobile apps.
Digital and marketing
Digital teams are often looking for new sources of revenue, with data privacy and acquisition costs on the rise, they look for innovations to improve the customer experience.
Pricing and promotions
Pricing and promotions leaders adopt in-session marketing to better control their promo budget using intelligent, real-time segmentation.
ISM augments CX and personalization efforts
Your personalization engine has been built around customer profiles. Personalization platforms work to create 360-degree views of your customers and personalize experiences based on deterministic or probabilistic data you know about each customer. They help you recommend products and experiences based on past purchases and known demographics.
In-session marketing is about understanding behavior the moment that visitors are active on your website.
ISM uses clickstream event data to inform machine learning models, analyze micro-behaviors and take action to personalize experiences within milliseconds, before the visitor leaves your digital property.
In-session marketing relies on real-time data. You can layer ISM together with your traditional personalization tools to offer new capabilities based on intelligent intent-based signals and segments.
In-session marketing builds on Customer Data Platform (CDP) initiatives
A Customer Data Platform is defined by the CDP Institute as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” CDPs emphasize linking data from multiple systems to customer profiles.
Advanced CDPs may perform predictive modeling and journey mapping. However, CDPs rely on historical and repeat visitor data. Whereas, in-session marketing takes a privacy-forward approach to predict behaviors based on in-the-moment clickstream events for both anonymous and known traffic.
In-session marketing can augment CDP capabilities and work together to improve conversion rates and other business outcomes.
How to measure success of your in-session marketing strategy
Early adopters are seeing significant revenue lift of 10X ROI and higher. New customer purchase conversion rates are lifting up to 67% with their in-session marketing investments.
Measuring outcomes should be a key part of your in-session marketing strategy. It’s important to account for variables such as seasonality. We recommend using control groups to compare the effectiveness of your efforts.
Session AI has developed a zero-cost program to get started, called Session AI RevPredict™, for brands with over 1M monthly ecommerce site visitors. Session AI RevPredict participants will get to see firsthand results of an AI-simulation with projected business outcomes.
What is an in-session marketing platform?
In-session marketing platforms are a newer technology that provide a deep understanding of micro-behaviors of each site visitor. At its core, ISM platforms can personalize the onsite experience of all active users on your site or app – regardless if they are anonymous or known – with the intention of understanding micro-behaviors in order to drive conversions.
An in-session marketing platform analyzes clickstream data using advanced AI predictions, operationalizes those predictions instantly and tracks relevant business outcomes.
In-session marketing platforms provide these key capabilities:
Predictive segmentation of anonymous visitors
Combine AI algorithms and streaming event data to unlock novel audience targeting opportunities.
Respond to anonymous visitors’ short-term behaviors immediately, in-the-moment, before they leave your site.
Measurable outcomes drive immediate incremental results
Measure attributable business outcomes, such as improvements in revenue, conversion rates, margin savings, loyalty growth and more.