Why use in-session marketing
The largest online retailers trust in-session marketing. This technology works for businesses selling high-velocity and high-value goods. It works for products, services, and experiences. It works for online-only sellers and sellers with physical storefronts. It positively impacts the metrics and processes that matter to every leader in the business. In short, in-session marketing is the critical capability online businesses must learn in the age of AI.
A privacy-first world demands new approaches
Up to 90% of visitors are anonymous, and old approaches to personalization and matching aren’t enough in a cookieless world where consumers care about their privacy.
In-session marketing converts both known and anonymous visitors, using only session data. No customer data is ever needed for this patented AI.
Grow without relying on sitewide promotions
Many online businesses have become addicted to promos. Sitewide discounts can fuel growth, but they kill margin and brand perception. Customers are more price-conscious and less loyal, and competition is increasing. To keep growing, retailers must quit their addiction to promos.
In-session marketing has the unique power to reduce use of promos and discounting, while continuing to add growth.
Benefits of in-session marketing
With unique AI capabilities, Session AI’s in-session marketing platform produces uplift in key metrics including margin, CVR, and revenue. Business leaders can focus effort on the outcomes that matter most and change their tactics quickly as priorities change—all with reduced use of promos.
Improve product margin
In-session marketing increases product margin by reducing overall discounting. Actions can be tailored by product category and SKU to increase product velocity and reduce inventories without sacrificing margin for particular products.
Increase conversion, revenue, and AOV
In-session marketing raises overall conversion rates without the need to add new promos. More conversion of the same traffic leads to higher topline revenue. In addition, in-session marketing tactics can be used to boost order volumes for all products or for specific cart configurations.
Leaders know there is a trade-off among different metrics. With in-session marketing, online sellers gain a new capability to move key metrics significantly, resulting in faster growth along the dimensions that matter now. As commercial needs change, tactics can be adjusted with full visibility to the impact.
Who uses in-session marketing
Many functional leaders and online retail industries benefit from in-session marketing. This new AI capability is adopted by organizations that seek to gain competitive advantage and by leaders who champion cutting-edge technologies.
In-session marketing for ecommerce leaders
Ecommerce leaders need a new way to increase CVR, total orders, and AOV. In-session marketing provides the answer with behavior-based predictions that deliver real-time actions. A/B testing proves the uplift.
In-session marketing for marketing leaders
Marketing leaders must increase sales, attract new customers, and deploy cross-sell and upsell tactics that succeed. In-session marketing is what’s next for these leaders in a privacy-first, AI-driven world.
In-session marketing for operations leaders
Operations leaders need to deliver promotions, inventories, and customer experience at all times, without compromising commercial results.
In-session marketing is proven technology that offers new levers for these leaders to exceed business goals without new risks.
How does in-session marketing work?
In-session marketing uses patented AI technology to understand the purchase intent of each site visitor.
This AI observes the event stream of each visitor on the site. With this data, the AI predicts purchase intent, segments visitors into groups according to purchase intent, and delivers a targeted action to each visitor according to their group. The entire process takes place in real-time, while the visitor is on the site.
This approach requires no personal data and works for all site visitors known and unknown. In-session marketing is continuously A/B tested. With in-session marketing, online businesses gain an important new toolkit for increasing commercial performance.
Session AI’s in-session marketing platform is a technology promise made real: a purpose-built AI that delivers significant outcomes, offering powers that were never before possible.