How Verizon reimagines real-time consumer experiences

Exclusive conversation between Diana Zaccardi and Chris Paul of Verizon and Debjani Deb of Session AI on how Verizon responds to rising consumer expectations and drives innovation in real-time consumer experiences.

Adobe Summit, 2023

“Anticipate my needs”

Identify influenceable visitors, anonymous or known, and trigger a real-time offer to nudge them to complete their purchase while they are still in-session.

Resulted in a 72% conversion rate lift

Understand consumer needs with in-session marketing

“Engage on my terms”

Understand consumer needs (walk them though a variety of options and help them find what they are looking for) and provide personalized product recommendations and relevant offers in real-time.

Resulted in a 17% conversion rate lift

Create frictionless experiences with in-session marketing

“Solve my needs quickly”

Identify friction and intercept with appropriate assistance. Stagger the type of assistance based on consumer’s propensity to buy and level of friction in-session.

Resulted in a 161% lift in chat assisted digital orders

Meet the speakers

Diana Zaccardi

SVP, digital marketing and base management
Verizon

Chris Paul

VP digital
Verizon

Debjani Deb

CEO and co-founder
Session AI

Featured resources

Next-gen personalization

Next-gen personalization is powered by patented AI models that accurately predict purchase intent in-the-moment and automatically identify micro-segments to help brands deploy relevant experiences that
convert.

Sasha Lucas of Verizon: In-Session Marketing Has Emerged as a New Paradigm

Sasha Lucas, VP & Head of Digital at Verizon shares her thoughts with Debjani Deb, CEO of Session AI, on how to engage anonymous visitors.