Meet the speakers

Diana Zaccardi
SVP, digital marketing and base management
Verizon

Chris Paul
VP digital
Verizon

Debjani Deb
CEO and co-founder
Session AI
Featured resources

What is in-session marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive conversions.
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Next-gen personalization
Next-gen personalization is powered by patented AI models that accurately predict purchase intent in-the-moment and automatically identify micro-segments to help brands deploy relevant experiences that
convert.

Sasha Lucas of Verizon: In-Session Marketing Has Emerged as a New Paradigm
Sasha Lucas, VP & Head of Digital at Verizon shares her thoughts with Debjani Deb, CEO of ZineOne, on how to engage anonymous visitors.
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