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Reduce reliance on promos

Sitewide offers make us feel sick, too. In-session marketing targets promotions to the visitors who need them, so you can pull back on sitewide discounts.

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Discounts hurt margin and brand perception

Promos, coupons, and other discounts raise conversion and sales—but at a cost. In-session marketing lets you make the most of every promo dollar, and gives you levers to move to targeted onsite incentives instead of sitewide promos.

Brands and buyers are addicted to promos

Once you start relying on promos to sell, it’s very hard to stop. Customers get used to seeking discounts, and then your margins erode. Layering promos, time-limited coupons, gamification, and other tactics only add a little extra lift to constant sitewide efforts.

In-session marketing targets incentives

With in-session marketing from Session AI, now you can pull back promos from the visitors who don’t need them to convert. Instead, reserve offers for the visitors who need them. Continuous A/B testing and measurement ensures the right incentives find the right audiences.

predictions within 5 clicks on footwear website

Save millions with real-time segmentation and action

The unique capability of Session AI’s technology accurately identifies which visitors are likely to buy regardless of incentives, and which visitors need that extra nudge to buy. You’ll save millions on promo budget and raise conversion too. Feel better yet?

Related resources

Session AI converts anonymous visitors in 5 clicks

How Session AI converts the anonymous

More than 90% of visitors are anonymous. But retailers invest nearly all their conversion efforts on known traffic. It’s no wonder ecommerce is getting harder. Watch to learn more about the challenge of anonymous traffic and how Session AI can convert the anonymous in 5 clicks.

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Intro to Profitable Promotions

The stakes are high and the margins are tight. Listen to the conversation with Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, to explore how to run more profitable promotions and the role AI plays in the process.

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Drive Sales Without Mass Discounts

Learn how to drive sales without mass discounts by leveraging new technologies and strategies that move away from sitewide promos.

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