How Forever 21 is transforming shopping with AI


It’s easy to get lost in the weeds with AI. Learn how Forever 21 is building alignment and focus around AI initiatives to meet their business goals and deliver an exceptional customer experience.

With the cost of marketing and the cost per click going up, it’s really important to take the users that we do have on the site and in our app and give them the best [in-session] experience possible, using AI to enhance their journey.

Jane-E Yamamoto Johnson
Senior Director, Ecommerce at Forever 21

Meet Forever 21

Forever 21 is a global fashion retailer known for offering trendy and affordable clothing, accessories, and beauty products. The brand caters primarily to young adults and teenagers, providing a wide range of stylish apparel that reflects the latest fashion trends. The brand is recognized for its fast fashion approach, frequently updating its inventory to keep up with current styles. In addition to clothing, Forever 21 offers shoes, bags, and other accessories, appealing to fashion-conscious consumers seeking budget-friendly options.

About the speaker

Jane-E Yamamoto Johnson, Senior Director of Ecommerce at Forever 21, is an accomplished retail and ecommerce merchandising leader with 10+ years of success by driving profitable results through elevated storytelling, merchandising strategies and building an impactful customer experience through physical and digital spaces.
Connect on LinkedIn

Watch the full recording of our webinar session on “Silent Signals: How AI Hears What Customers Don’t Say,” featuring leaders from Forever 21, Omaha Steaks, and Houzer, and moderated by CommerceNext.

Related resources

AI playbook for ecommerce conversation

AI: The playbook for ecommerce

AI is in the air this year. Hear how Mike Dupuis of SPARC Group, Colleen Waters of Steve Madden and Jenna Flateman Posner of Solo Brands are leveraging AI to drive results and improve the customer experience.

Read More

Intro to Profitable Promotions

The stakes are high and the margins are tight. Listen to the conversation with Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, to explore how to run more profitable promotions and the role AI plays in the process.

Read More
Shirley Gao-PacSun

Why PacSun uses in-session marketing

The future is in-session. Hear from Shirley Gao, the visionary CIO of PacSun, on what makes in-session marketing the perfect solution to lift revenue and drive conversions in a privacy-first world.

Read More

Apply now