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Rewriting the Promo Playbook with AI



Many retailers have become incredibly dependent on promotions to win and keep customers, but constant discounts erode profitability and weaken brands. In this video series, we explore how AI enables retailers to run fewer, smarter, and more targeted promotions – driving growth while protecting both margins and brand value.
How is AI changing how brands influence customer behavior in the moment?

How is AI changing how brands influence customer behavior in the moment?

"We are looking at an AI-driven 1:1 fully automated and orchestrated world rather than the old world of campaigns."
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Why is the old-school “blanket discounting” approach no longer effective? 

Why is the old-school “blanket discounting” approach no longer effective? 

"It’s this kind of spiraling effect… you need promos to get people to your site and then you need more."
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What is an alternative to sitewide discounting strategies?

What is an alternative to sitewide discounting strategies?

A smart alternative to sitewide discounting is offering incentives only when needed—based on real-time shopper behavior during their current session.
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How does AI rewrite the old playbook on promotions?

How does AI rewrite the old playbook on promotions?

"The next frontier is using less promotional dollars to make more revenue while making the consumer really happy in their moment of need."
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What’s the best way for brands to start using AI in their promo strategy?

What’s the best way for brands to start using AI in their promo strategy?

"We think about this as a 'crawl, walk, and run' journey because this is transformational, but it takes time."
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What are some typical results brands can achieve within the first six months?

What are some typical results brands can achieve within the first six months?

"Typically, on a net of discounts basis, we are usually driving between 2 and 4% GMV, which is huge."
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If you drop sitewide offers, can AI-driven ones make up for the traffic loss?

If you drop sitewide offers, can AI-driven ones make up for the traffic loss?

"You don't have to reduce your sitewide promos by very much in order to really take advantage of AI-driven offers."
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Are discounts the only way to drive conversions?

Are discounts the only way to drive conversions?

"Fortunately not! A lot of brands don't do discounting."
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Do AI-driven offers make it easier for shoppers to game the system?

Do AI-driven offers make it easier for shoppers to game the system?

"If you're issuing coupons selectively, in the moment… it becomes virtually impossible to game the system."
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