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How Verizon reimagines real-time consumer experiences

 
Exclusive conversation between Diana Zaccardi and Chris Paul of Verizon and Debjani Deb of Session AI on how Verizon responds to rising consumer expectations and drives innovation in real-time consumer experiences.
 
Adobe Summit

Trigger real-time offers

“Anticipate my needs”

Identify influenceable visitors, anonymous or known, and trigger a real-time offer to nudge them to complete their purchase while they are still in-session. 

Resulted in a 72% conversion rate lift


Understand consumer needs with in-session marketing

“Engage on my terms”

Understand consumer needs (walk them though a variety of options and help them find what they are looking for) and provide personalized product recommendations and relevant offers in real-time.

Resulted in a 17% conversion rate lift 

 

Create frictionless experiences with in-session marketing

“Solve my needs quickly”

Identify friction and intercept with appropriate assistance. Stagger the type of assistance based on consumer’s propensity to buy and level of friction in-session. 

Resulted in a 161% lift in chat assisted digital orders 

 

Meet the speakers

Diana Zaccardi

SVP, digital marketing and base management
Verizon

Chris Paul

VP digital
Verizon

Debjani Deb

CEO and co-founder
Session AI