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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

The privacy paradox

The Importance of Customer Data Management for Authentic Personalization There is a privacy paradox when it comes to the use of customer data to optimize the customer experience. Many brands are opting to use anonymized or aggregated customer behavior data in their engagement efforts to avoid the risk of violating increasingly stringent data privacy regulations. But at […]

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