Adding a personal touch to your loyalty program
Going beyond reward points to create the connection customers seek The mobile device has become a central part of the customer engagement strategy of consumer-facing businesses, such as retail, e-commerce, quick service restaurants, convenience stores, and banks. It provides a direct route to engage each customer wherever they are, using apps and push messages to […]
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The lasting impact of the loyalty program in hospitality
Breaking down personalization in hospitality reward programs Over the next few weeks, we are exploring personalization strategies employed in loyalty programs across various industries. Previously, we addressed loyalty programs in banking and quick service restaurants. In this, our third installment, we’re covering some of the hospitality industry’s most rewarding loyalty programs. From 2009 to 2019, […]
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The lasting impact of the loyalty program in the grocery industry
Breaking down personalization in grocery reward programs Over the past few weeks, we have explored personalization strategies employed in loyalty programs across various industries—from banking to quick service restaurants to hospitality. In this, our fourth and final installment, we’re covering some of the grocery industry’s most rewarding loyalty programs. The average American household spends $7,729 […]
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The lasting impact of the loyalty program in banking
Breaking down personalization in banking reward programs In this blog series, we will dive into personalization strategies employed in loyalty programs across industries. In this first installment, we’re covering some of banking’s most rewarding loyalty schemes. Loyalty program adoption is on the rise, providing added value to the consumer through relevant outreach and personalized engagement. […]
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The lasting impact of the loyalty programs for quick service restaurants
Breaking down personalization in quick service restaurant reward programs Over the next few weeks, we are exploring personalization strategies employed in loyalty programs across various industries. In our first installment, we addressed loyalty programs in retail banking. In this, our second installment, we’re covering some of Quick Service Restaurants’ most rewarding loyalty schemes. Consider this: […]
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Customer loyalty programs, designed with shoppers in mind
Looking Past the Points to Deliver the Connection Customers Need In the retail industry, neither behavioral loyalty nor rational loyalty—the habit of returning to a store to shop based on convenience or price, respectively—are as powerful motivators as emotional loyalty, which is built on a foundation of strong, personal connections to a brand. In fact, […]
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