What is next-best, real-time marketing?
Learn How Next-Best Interaction Leads to Next-Gen Personalization The marketing landscape is shifting rapidly. After decades of fixed, persona-based personalization based on batch analysis of customer data, companies are now introducing short-term behavioral insights into their marketing strategies. This addition not only enables the ‘right offer, right time’ approach being deployed by numerous companies but has also […]
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Closing the customer engagement generation gap
Delight Every Customer, from Grandparents to Gen Z It’s no longer just young, digitally-driven generations who demand personalized engagement from their favorite brands. Whether they are online to browse, book, or bank, customers from 18 to 80 now seek seamless experiences that meet their personal, in-the-moment needs. But, while their journeys may lead to the […]
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