Winning the E-commerce Race, Part 2
Changing Attitudes of the Omnichannel Consumer While businesses were scrambling to meet the changes the pandemic caused, interrupted supply chains, changing operating hours, shifting employee needs, consumers were adopting new attitudes and demands as well. The shift in consumer sentiment mirrored the cultural and economic events suddenly thrust on them by the pandemic. Here are […]
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How to take personalization to the next level — from wherever you are now
Personalization is not a tactic, it’s a data strategy It’s an established fact that personalization delivers dramatic results. An HBR study quantified the benefits of personalization as an ROI of five to eight times the initial marketing spend and sales lift of 10% or more. Because personalization is, at its core a data-led business strategy, the […]
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