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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

The Consumer Data Dichotomy

Bridging the Gap between Desires for Personalization and Privacy Data collection is all around us—even if consumers aren’t aware of it. In January 2019, Pew Research conducted a survey about customer awareness regarding the data Facebook collects about them. 74% of users did not know Facebook maintained a list of their interests and traits, and […]

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