Real-Time is Still in Business!
Innovative AI and ML enhances data analytics to drive on-demand customer engagement The notion of real-time engagement has been promoted for years now, as have the use of Artificial Intelligence (AI) and Machine Learning (ML) in customer data analytics. Chances are, these are all buzz words you’ve heard before. Is the buzz too loud? Don’t […]
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The Light Bulb Moment: Consumer Insights
What are Consumer Insights? Consumer insights are actionable information on consumer behaviors and trends that are collected and analyzed by companies in order to understand their audiences, drive their marketing efforts, and improve their business performance. Why are consumer insights important? Consumer insights are particularly crucial today as most businesses are facing audiences composed of […]
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ZineOne recognized in 2018 Gartner Hype Cycle for analytics and business intelligence and The Gartner CRM Vendor Guide
Large enterprises today face a new class of customer engagement challenges. Consumers have higher expectations to be authentically engaged by brands in ways that are relevant and meaningful to their personal needs and desires. Adding to this complexity is the sheer number of channels now available to customers to interact with a brand. Given these […]
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