Featured posts
What is in-session marketing?
In-session marketing (ISM) is an emerging martech category that focuses on understanding micro-behaviors on digital properties to drive conversions.
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10 ways to boost your revenue this Black Friday (and 3 big mistakes to avoid)
Black Friday presents an incredible window of opportunity for online retailers to boost their revenue. By leveraging Black Friday marketing strategies, your ecommerce store will be able to effectively generate sales and grow your customer base.
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The role of AI in a privacy-first world
In a privacy-first world, ecommerce needs to find new ways to successfully target and convert customers. This can only be done with AI.
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How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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