“I’m a believer that customers’ expectation, even in the ebbs and flows of privacy considerations, is that they are going to be catered to. The only way that you can cater to them digitally is to know as much as possible about them… What I am anticipating is that the more we drive down the automation road, the higher level of personalization you are going to be able to do… Ultimately, there will be a lot higher level of customer satisfaction, and then you have a satisfied customer that takes care of itself.”
Customers demand to be known, understood, and assisted by retail enterprises in real-time – and their rising expectations require a new approach to engagement.
Predict and Engage
Session AI determines whether each visitor will purchase or not and provides the ability to influence the outcome before they leave. This boosts conversion rates while optimizing margin by hyper-targeting incentives to the visitors who need it most.
Understand Anonymous Users
With a vast majority of site visitors being anonymous, it can be difficult to personalize experiences. Session AI CustomerDNA intelligently identifies visitor characteristics early in their visit – without the need for any historical or third party data – giving you the ability to personalize for optimal results.
Create Urgency to Purchase
Highlight popular products by showing how many people are currently viewing each product as well as how many are left in stock. This simple tactic provides social proof and creates urgency to purchase, increasing add to cart and conversion rates.
Drive To Physical Stores
Proactively send inventory notifications or loyalty rewards availability reminders when your customers come near your physical stores. Intelligently encourage BOPUS options when your ecommerce site visitors are buying items that are frequently picked up in store, or for items that are frequently returned.
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Uncovering How 1:1 Personalization Will Continue to Shape Business in 2021 2020 was a year of rapid change for nearly every industry. The emergence of the COVID-19 pandemic made it essential for enterprises to look to innovation and technology to ensure outreach remained relevant, timely, and targeted. In particular, as limitations were placed on brick-and-mortar […]Read Blog