Debjani Deb: Redefining personalization with AI

May 21, 2019

Who are the 10 Most Influential Artificial Intelligence Executives in 2019? ZineOne’s CEO Debjani Deb is proud to be recognized by Analytics Insight magazine as one of them. In her profile, Debjani talks about ZineOne’s journey to emerge as the #1 AI-powered personalization platform. Read on for a summary of the interview with Debjani from Analytics Insights.

“Innovative companies are increasingly turning to disruptive technologies to help strengthen customer relationships, provide unique experiences, and increase revenue and growth,” according to Analytics Insights.

ZineOne is an example of a company that is using disruptive technologies such as Artificial Intelligence and applying it to what’s widely considered as the “Holy Grail” of customer engagement: Personalization. “Today, customers’ ever-present digital connections to an organization result in heightened expectations with their interactions. Customers—particularly those of younger generations—demand to be known and engaged by brands authentically, in ways that are meaningful and relevant to their personal needs and desire,” according to Debjani Deb.

With the proliferation in the number of channels available for customer interactions such as websites, email, mobile apps, social, chatbots, kiosks, ATMs, PoS, and IoT not to mention the physical site, it can be challenging for retailers to engage with visitors, partners, and customers. It is especially difficult to engage in a 1:1 basis given the large volume of visitors involved. To be effective, “organizations need to provide a consistent experience across each of these channels. However, an overwhelming amount of siloed customer data hinders the ability of many organizations to obtain insights, correlate events or contextualize interactions,” continued Debjani.

“To convert a visitor to a customer in-the-moment, while they engage with you is priceless. AI is making this possible today.”

– Debjani Deb, CEO of ZineOne

“One of our customers, a top 10 US retailer, is using our ML models to predict bounce or purchase intent by the 5th click (or tap) with more than 90% accuracy,” asserted Debjani. The ZineOne Intelligent Customer Engagement (ICE) platform uses these predictions to show relevant and contextual offers that keep customers on the site longer and motivates them to make a purchase or take other appropriate action. The retailer has seen a 50+% increase in redemption rate and a 12% net revenue lift with such real-time personalized offers. For the retail industry where the margins can be razor-thin, this type of revenue lift is phenomenal.”

Previously, Debjani was the co-founder of EmPower which was sold to Genpact (NYSE G) and the Worldwide CSO at GCI, a WPP company. Before co-founding ZineOne, she worked with Booz Allen Hamilton, ONI systems, Mayan Networks, and AT&T Bell Labs. Debjani received an MBA from MIT’s Sloan School of Business and an MS in Computer Science from Stanford University.

Read the complete article in the May 2019 issue of Analytics Insight magazine here.

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