Explore how brands can optimize promotional strategies and maximize margins through in-session marketing.
Five steps to better margins
Two are better than one
Instead of relying solely on sitewide offers, split your promo budget between two strategies – one for sitewide offers and one for targeted incentives.
This approach has led to a total ecommerce revenue increase of 3.9% for a leading retailer. The retailer shifted a portion of the budget for sitewide promos, which were also advertised to acquire traffic, to the targeted incentives that raised both revenue and conversion.
Unadvertised promos for conversion
Using the power of AI, deliver unadvertised single-use discounts, so-called “real-time incentives,” only to those on-the-fence shoppers who need a nudge to convert in-session. This tactic enhances the brand and makes your website look less promotional.
After integrating real-time incentives into their promo strategy, a furniture retailer saw an average conversion lift of 41% for the target audience.
Promos without discounts
Discounts aren’t the only promos at a brand’s disposal.
Free shipping, bonus rewards points, gift with purchase, BOPUS nudges, and more can be deployed to convert influenceable shoppers while they are still in-session.
Know when not to discount
Leverage in-session marketing to identify customers who are likely to make a purchase in the current session and suppress any additional discounts for likely-to-buy shoppers to save margins.
A leading auto parts retailer has reduced their effective online discount rate by 35% by incorporating in-session marketing into their strategy.
Test and optimize
Continuously test and optimize promo strategies using in-session marketing to ensure maximum effectiveness and ROI.
By tracking and analyzing customer behavior, brands can better understand what works and what doesn’t and adjust their promo strategies accordingly.
How Session AI generates new revenue and saves margins
Session AI, the most powerful AI in ecommerce, enables leading brands to convert anonymous consumers by their 5th click in-session without any PII and generates millions in new revenue.