Level up to real-time offers

In three simple steps, we’ll show you how you can increase your conversion rates through real-time offers by only targeting your discounts to shoppers who are on-the-fence and highly influenceable.

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What is a real-time offer?

A real-time offer is a targeted discount to the on-the-fence shopper that lifts the conversion rate by giving a well-timed nudge to complete their purchase. Using prediction models to assign a purchase propensity score for each website visitor, we tested sitewide against real-time offers by measuring lift over the control for each propensity group.

We have done this for several eCommerce leaders and the results are consistent:

    • Conversion rate lift for on-the-fence shoppers is significantly higher than for all other groups.

    • The increase in conversion rate for some groups was barely worth the impact on margin.

    • The conversion rate for some groups is actually reduced(!) by showing offers.

Great, real-time offers work. But what if your promo calendar is completely saturated with other offers? Read the ebook to get three steps to level-up your promotion strategy with real-time offers.

Break the addiction to sitewide offers

Session AI in-session marketing identifies all three segments of shoppers early enough in their visit to tailor offer deployment or suppression and maximize your conversion rate and margin.

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Featured resources

Blueprint for better margins: How to reduce the use of promos with AI

Download this data sheet to learn how to reduce use of promos with real-time offers

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Convert anonymous visitors in 5 clicks: Session AI data sheet

Download this data sheet to learn how Session AI helps online brands convert anonymous visitors in 5 clicks

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Your guide to AI-driven personalization in retail

Download this book to understand the power of AI-driven personalization and read strategies that you can use right away to prepare for the upcoming holiday season.

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