Next-gen personalization

Next-gen personalization is powered by patented AI models that accurately predict purchase intent in-the-moment and automatically identify micro-segments to help brands deploy relevant experiences that convert.

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Next-gen personalization applies real-time capabilities that consider all active users on your digital properties with the intention of understanding micro-behaviors in order to drive conversions. The solution doesn’t require third-party cookies, IDFAs, unique IDs, CRM data, or any other PII, so marketers can continue to deliver personalization at scale — even as consumer data is harder to come by.

Key capabilities of next-gen personalization

  • Triggered experiences
  • Predictive segmentation of anonymous visitors
  • Measurable outcomes that drive immediate incremental results

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