Next-gen personalization applies real-time capabilities that consider all active users on your digital properties with the intention of understanding micro-behaviors in order to drive conversions. The solution doesn’t require third-party cookies, IDFAs, unique IDs, CRM data, or any other PII, so marketers can continue to deliver personalization at scale — even as consumer data is harder to come by.
Key capabilities of next-gen personalization
- Triggered experiences
- Predictive segmentation of anonymous visitors
- Measurable outcomes that drive immediate incremental results