Rewriting the Promo Playbook with AI
Many retailers have become incredibly dependent on promotions to win and keep customers, but constant discounts erode profitability and weaken brands. In this video series, we explore how AI enables retailers to run fewer, smarter, and more targeted promotions – driving growth while protecting both margins and brand value.
How is AI changing how brands influence customer behavior in the moment?
"We are looking at an AI-driven 1:1 fully automated and orchestrated world rather than the old world of campaigns."
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Why is the old-school “blanket discounting” approach no longer effective?
"It’s this kind of spiraling effect… you need promos to get people to your site and then you need more."
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What is an alternative to sitewide discounting strategies?
A smart alternative to sitewide discounting is offering incentives only when needed—based on real-time shopper behavior during their current session.
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How does AI rewrite the old playbook on promotions?
"The next frontier is using less promotional dollars to make more revenue while making the consumer really happy in their moment of need."
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What’s the best way for brands to start using AI in their promo strategy?
"We think about this as a 'crawl, walk, and run' journey because this is transformational, but it takes time."
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What are some typical results brands can achieve within the first six months?
"Typically, on a net of discounts basis, we are usually driving between 2 and 4% GMV, which is huge."
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