Rewriting the Promo Playbook with AI
Many retailers have become incredibly dependent on promotions to win and keep customers, but constant discounts erode profitability and weaken brands. In this video series, we explore how AI enables retailers to run fewer, smarter, and more targeted promotions – driving growth while protecting both margins and brand value.
How is AI changing how brands influence customer behavior in the moment?
"We are looking at an AI-driven 1:1 fully automated and orchestrated world rather than the old world of campaigns."
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Why is the old-school “blanket discounting” approach no longer effective?
"It’s this kind of spiraling effect… you need promos to get people to your site and then you need more."
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What is an alternative to sitewide discounting strategies?
A smart alternative to sitewide discounting is offering incentives only when needed—based on real-time shopper behavior during their current session.
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