Login Request a demo

USE CASE

Segment visitors without customer data

In our digital world, just collecting more personal data is not the best path to growth. Personal data is cost and risk. You need strategies that don’t depend on PII.

Request a demo
anonymous person shopping on phone

The world is increasingly anonymous

Up to 90% of site traffic is anonymous. Web users are choosing privacy, new laws restrict use of data, and approaches based on third-party cookies are now limited and expensive. It all adds up to an anonymous Internet that breaks old conversion strategies.

Nearly all effort is focused on known traffic

CDP, CRM, ESP, Personalization… Most marketing effort only works for known visitors or tries to identify the unknown. A marketing strategy that depends only on these old methods is doomed to escalating cost and decreasing effectiveness.

Convert the anonymous with AI

With in-session marketing from Session AI, you can raise conversion for 100% of site traffic, both anonymous and known. This AI segments visitors by their purchase intent, without any personal data, so you can get more conversion from every traffic source.

predictions within 5 clicks on footwear website

The new critical platform for conversion

Leading brands have discovered that Session AI provides the capability they need for today’s privacy-first Internet. Delivering real-time incentives based on purchase intent is the answer to the challenges of anonymous traffic and new privacy laws. Sell more with less PII—now that is a strategy for future growth.

Related resources

website visitors are becoming increasingly anonymous

We are living in the Age of the Anonymous. How will you respond?

Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.

Read Blog
Shoptalk 2024 insights

What got my attention at Shoptalk 2024

Session AI CEO, Debjani Deb, shares her key insights from Shoptalk 2024 including what’s driving the hype behind AI and emerging business models that are disrupting the retail industry.

Read Blog
The four big themes at Shoptalk 2024

Talking Shop: The four big themes of Shoptalk 2024

See what trends are top of mind for leading retailers and brands at Shoptalk 2024, including AI and building an excellent customer experience.

Read Blog

Apply now