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A Brief Guide to Customer Data Management

Everything you want to know about collecting and managing customer data It’s no secret that digital marketing has taken over. If you’re not keeping up to date on the best practices of how to compete in the digital marketing age you’ll quickly be left behind in the digital dust. Customer data management has always been […]

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Is There Wind in Your Sails?

Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you can’t sail your ship. With it, you must navigate carefully to ensure the wind stays in your sails. In the world of digital commerce, there are often many ships-a-sail requiring careful navigation.  With the acceleration of e-commerce […]

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Key Takeaways from NRF 2021

Consumer Sentiment and Dealing with Uncertain Times NRF 2021, Retail’s Big Show – Chapter 1, was a recognition of the retail industry’s resilience in the face of the pandemic and its continued impact on the economy. The industry’s ability to adapt in a time of crisis showed through innovations with which retailers pivoted to serve […]

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Top Talks at the Virtual NRF 2021

Sessions to Attend During Chapter 1 of NRF 2021 The virtual NRF 2021 is here! To kick off the new year, the National Retail Federation (NRF) will hold the first of two “chapters” of its annual event—held across two weeks in January—to celebrate retailers’ 2020 achievements and address their immediate needs. The first-ever virtual NRF […]

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Debjani Deb: Top 50 Women Leaders in SaaS

Session AI CEO & Co-Founder Recognized for Work in Digital Transformation by The Software Report Each year, The Software Report announces its list of the Top 50 Women Leaders in SaaS. This year, we are pleased to announce that Debjani Deb, CEO and Co-Founder of Session AI, has been recognized as one of 2020’s top […]

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The Light Bulb Moment: Customer Churn

The customer drop-off and how to prevent it   Customer churn, also known as customer attrition,  is a vital metric for companies to monitor. It is fairly simple to understand and calculate, unlike many other business metrics that companies must track. Essentially, we can think about customer churn as the proportion of people who, after opening […]

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What’s in store for the holiday season?

Predictions for the 2020 retail holiday season Although the holidays may be weeks away, when it comes to retail, the holiday season is in full swing. In previous years, Halloween marked the informal end of the fall season in stores—with costumes and pumpkins replaced with trees and holiday décor—and Black Friday kicked off holiday shopping […]

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The impact of COVID-19 on consumer packaged goods

Understanding the CPG market shifts that are here to stay COVID-19 has had a monumental impact on the consumer packaged goods (CPG) market—both in the near term and the long term. Take the shortage of toilet paper at the onset of the COVID-19 pandemic, for instance. As consumers worried about a shortage of critical products, […]

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It’s a brave new world for financial services in the wake of COVID-19

The impact of the COVID-19 crisis has disrupted the way banks conduct business and how consumers access or manage their finances. With an increasing number of consumers facing employment and economic uncertainty, banks play a critical role in assuaging their anxiety and offering guidance to panicked customers about their finances. With businesses not operating normally, […]

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