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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

website visitors are becoming increasingly anonymous

We are living in the Age of the Anonymous. How will you respond?

Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.

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Shoptalk 2024 insights

What got my attention at Shoptalk 2024

Session AI CEO, Debjani Deb, shares her key insights from Shoptalk 2024 including what’s driving the hype behind AI and emerging business models that are disrupting the retail industry.

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The four big themes at Shoptalk 2024

Talking Shop: The four big themes of Shoptalk 2024

See what trends are top of mind for leading retailers and brands at Shoptalk 2024, including AI and building an excellent customer experience.

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AI Incentive Optimization Launch

Building the Next Big Excitement in Ecommerce

With AI Incentive Optimization, retailers will be able to set commercial goals and define their onsite tactics such as offers, then let the machine do the rest.

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Holiday season was strong, but margins were not

The holiday season was strong, margins are not. What will you do?

Session AI CEO Debjani Deb explores how you can spend less on promotions while increasing conversion rates by incorporating AI into your promotional strategy.

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Real-time creates real impact: A look back at in-session marketing innovation in 2023

Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.

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How to prevent consumers from gaming promotions

A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.

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Strategic guide to selling your overstock products this holiday season

A strategic guide to selling your overstock products this holiday season

Selling overstock products during the holiday season can be challenging, but it’s not impossible. By understanding the challenges, you can develop a strategy that helps you move excess inventory and make room for new products.

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5 ways to unlock higher AOV

5 ways to unlock higher AOV and revenue with AI for ecommerce

AOV plays a crucial role in profitability as it directly impacts your bottom line. By increasing the AOV, you can generate more revenue without incurring additional marketing or acquisition costs.

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