A world without third-party cookies
With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.
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A world without cookies and the rise of in-session CX
Third-party cookies are on the decline, and the logical next step for marketers is to take advantage of strategies and solutions to meet the demands of digital consumers while in-session on their sites. And the key to providing better customer engagement while onsite is by delivering a personalized shopping experience.
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Lessons of 2020
Meeting Customer Expectations in an Evolving & Digital Landscape As 2020 comes to a close, ZineOne is looking back on this eventful year—and the lessons learned from it. The COVID-19 pandemic accelerated both customers’ and companies’ digital adoption, with those in the retail, banking, hospitality, and foodservice spaces recognizing the power data and personalization offer […]
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NRF 2020 conference & expo
Day 3 agenda highlights In the past few days, we’ve been covering session highlights from NRF 2020. In this, our final installment, we cover the key sessions taking place on Day 3 of the Expo. NRF 2020 is almost at a close. The last day of the Expo presents a final chance to meet with […]
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NRF 2020 conference & expo
Day 1 agenda highlights NRF 2020 Vision is taking place in New York City from January 12 – 14. In this blog series, we’ll take you day-by-day through the NRF 2020 agenda, touching on key highlights to help you navigate the Javits Convention Center. In this issue, we will cover the sessions taking place on […]
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The intelligent in-store experience
How to personalize the brick & mortar experience for the non-app using customer For the most part, modern shoppers are fixated on the convenience and seemingly infinite array of products featured on e-commerce sites—especially when paired with enticing offers such as free, expedited shipping. However, not all customers prefer shopping online. In fact, nearly 1 […]
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