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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

A world without third-party cookies

With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.

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The proof is in what the crowd says

How retailers use social validation to grow online sales Shopping is intrinsically a social experience. The automatic images that come to mind when visualizing the retail industry are all vibrant and group-centered (pre-pandemic, of course): teenagers shopping for prom dresses, parents taking their kids to buy new clothes, small children being kept occupied by food […]

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