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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

A world without third-party cookies

With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.

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The proof is in what the crowd says

How retailers use social validation to grow online sales Shopping is intrinsically a social experience. The automatic images that come to mind when visualizing the retail industry are all vibrant and group-centered (pre-pandemic, of course): teenagers shopping for prom dresses, parents taking their kids to buy new clothes, small children being kept occupied by food […]

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Winning the E-commerce Race, Part 4

Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have come to expect a less generic and more personalized shopping experience. The pandemic served to heighten those expectations as consumers increased their reliance on digital channels. While the business disruptions associated with the pandemic (such as store […]

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NRF 2020 Artificial Intelligence EXPO Tour

Discover the Transformative Benefits of AI in Retail NRF is the world’s largest retail conference—with over 38,000 attendees and 800 exhibitors—uniting the entire industry under one roof to discuss emerging trends and innovations in the retail industry.  This year, to connect retailers with industry leaders delivering the latest technology across disciplines, NRF is offering four […]

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The personalized hospitality customer journey

How hospitality providers drive next-generation customer experiences  From old-school bed and breakfasts to international resort chains, the objective of a hotel is to serve as a home away from home. But a customer’s home is attuned to them. So, how can a hotel provide customers with personal, hospitable experiences—from before they book to the end […]

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Real-time personalization as powerful motivation

Driving In-Store Visits Using Contextual Engagement What does it take to persuade more shoppers to visit restaurants and stores in the digital age? Let’s consider the following scenario: Lucy is a somewhat regular customer at Juice Shop— she has their app on her phone, she participates in their loyalty program, and right now she is […]

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Serving up in-the-moment personalization

Real-Time, Omni-Channel Engagement in the Modern Quick Service Restaurant and Convenience Store Imagine this: as lunch time approaches, Dave peruses vegetarian menu options at a local quick service restaurant (QSR) from his desktop, placing an order of veggie burger with no cheese, and a cookie in his cart. In a rush to get to a […]

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