How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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Relationship Marketing: The Complete Guide
Everything you need to understand about relationship marketing so you can keep more customers and grow your business What is relationship marketing? It is all about nurturing your relationship with an audience or a customer. The concept isn’t really new, but there are a number of new strategies when it comes to customer retention. After […]
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