Real-time creates real impact: A look back at in-session marketing innovation in 2023
Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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