Promotional optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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One to one marketing – what it is and why it’s here to stay
Table of contents 1. What is one-to-one marketing? 2. What is the goal of one-to-one marketing? 3. What is a customized marketing strategy? 4. How do you personalize marketing? 5. Basic one-to-one marketing strategy – implement your personalized marketing strategy 6. Advanced one-to-one marketing strategy – implement your personalized marketing strategy 7. One-to-one marketing advantages […]
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NRF 2020 Artificial Intelligence EXPO Tour
Discover the Transformative Benefits of AI in Retail NRF is the world’s largest retail conference—with over 38,000 attendees and 800 exhibitors—uniting the entire industry under one roof to discuss emerging trends and innovations in the retail industry. This year, to connect retailers with industry leaders delivering the latest technology across disciplines, NRF is offering four […]
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Thought leaders in artificial intelligence
Sramana Mitra: Let’s start by introducing our audience to you as well as to Session AI. Debjani Deb: I am the CEO and Co-Founder of Session AI. We are a Valley-based company. We started our journey in 2014. The goal of that journey was to provide a solution to what the next generation needs in […]
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The lasting impact of the loyalty program in the grocery industry
Breaking down personalization in grocery reward programs Over the past few weeks, we have explored personalization strategies employed in loyalty programs across various industries—from banking to quick service restaurants to hospitality. In this, our fourth and final installment, we’re covering some of the grocery industry’s most rewarding loyalty programs. The average American household spends $7,729 […]
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The lasting impact of the loyalty program in hospitality
Breaking down personalization in hospitality reward programs Over the next few weeks, we are exploring personalization strategies employed in loyalty programs across various industries. Previously, we addressed loyalty programs in banking and quick service restaurants. In this, our third installment, we’re covering some of the hospitality industry’s most rewarding loyalty programs. From 2009 to 2019, […]
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Ecommerce intelligence in action
Top 5 examples of AI & ML to enhance your ecommerce customer experience strategy Experts often discuss the power of Artificial Intelligence (AI) and Machine Learning (ML) models that intelligently react to customer intent in real time, but what do these capabilities look like in action? In our “Intelligence in Action” series, we’re exploring the […]
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The lasting impact of the loyalty program in banking
Breaking down personalization in banking reward programs In this blog series, we will dive into personalization strategies employed in loyalty programs across industries. In this first installment, we’re covering some of banking’s most rewarding loyalty schemes. Loyalty program adoption is on the rise, providing added value to the consumer through relevant outreach and personalized engagement. […]
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The lasting impact of the loyalty programs for quick service restaurants
Breaking down personalization in quick service restaurant reward programs Over the next few weeks, we are exploring personalization strategies employed in loyalty programs across various industries. In our first installment, we addressed loyalty programs in retail banking. In this, our second installment, we’re covering some of Quick Service Restaurants’ most rewarding loyalty schemes. Consider this: […]
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