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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

Promotional optimization: How to incentivize conversions and reduce margin loss

With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?

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10 steps to conversion rate optimization

Conversion rate optimization: 10 ways to improve your ecommerce sales

Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.

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Three ways for a business to thrive in a global recession

2022 has been a rocky year. The world is faced with a looming global economic downturn in addition to a war, supply chain shortage, energy crisis, among a plethora of other things.

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The Challenge of Personalization at Scale

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization according to an article by McKinsey & Company called A Technology Blueprint for Personalization at Scale. Personalization at scale has the potential to create between $1.7 to $3.0 trillion1 in new value across […]

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