How to prevent consumers from gaming promotions
A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.
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A strategic guide to selling your overstock products this holiday season
Selling overstock products during the holiday season can be challenging, but it’s not impossible. By understanding the challenges, you can develop a strategy that helps you move excess inventory and make room for new products.
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5 ways to unlock higher AOV and revenue with AI for ecommerce
AOV plays a crucial role in profitability as it directly impacts your bottom line. By increasing the AOV, you can generate more revenue without incurring additional marketing or acquisition costs.
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Tis the season of promotions, but does it have to be? 10 ways to be less promotional this holiday season
For online retailers, the holiday season can be the most successful period of the year. However, it can also be the most stressful. With so much competition, it can be challenging to stand out and catch the attention of potential customers. While discounts are a popular tactic, they can also eat into your profits. The […]
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From insights to profits: The role of big data in driving ecommerce success
Every click, search, and purchase adds to the vault of valuable customer information. This large stream of information is known as “big data” and it has the potential to revolutionize ecommerce.
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The role of AI in a privacy-first world
In a privacy-first world, ecommerce needs to find new ways to successfully target and convert customers. This can only be done with AI.
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How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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10 reasons why AI for ecommerce is the must-have tool of 2024
What if you could implement a marketing tool that could deliver the right product, message, and incentive, at the right time? This is the potential that AI has for ecommerce.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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