It’s a brave new world for financial services in the wake of COVID-19
The impact of the COVID-19 crisis has disrupted the way banks conduct business and how consumers access or manage their finances. With an increasing number of consumers facing employment and economic uncertainty, banks play a critical role in assuaging their anxiety and offering guidance to panicked customers about their finances. With businesses not operating normally, […]
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Understanding Personalization at Scale in Retail Banking
For decades, banks have been at the forefront of personalization, tailoring offers to various customer groups, and gauging the results. Overall, this has had a positive impact and resonated well with customers — helping banks stand out and gain competitive advantages over each other. But they’re not the only ones paying attention to personalization and […]
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The lasting impact of the loyalty program in banking
Breaking down personalization in banking reward programs In this blog series, we will dive into personalization strategies employed in loyalty programs across industries. In this first installment, we’re covering some of banking’s most rewarding loyalty schemes. Loyalty program adoption is on the rise, providing added value to the consumer through relevant outreach and personalized engagement. […]
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