Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you can’t sail your ship. With it, you must navigate carefully to ensure the wind stays in your sails. In the world of digital commerce, there are often many ships-a-sail requiring careful navigation. With the acceleration of e-commerce […]
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Winning the E-commerce Race, Part 1
The Disruption to Businesses It is no secret that the world of e-commerce changed significantly with the advent of the COVID-19 pandemic. The disruption to business has been severe, especially in the retail segments of grocery, quick service restaurants, and home goods. With employees becoming front-line workers, supply chains, and inventory disruption, a major shift […]
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Winning the E-commerce Race, Part 3
The Growth of Personalization and Its Importance in Meeting Consumer Needs Personalization, sometimes known as customization or 1-1 marketing has always been a key component of winning and keeping customers. Mom and Pop businesses know the value of learning each customer’s likes and dislikes, ordering ahead for them or putting away hard-to-find items for that […]
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Winning the E-commerce Race, Part 4
Strategies for Success and the Role of Omnichannel Personalization As technology has proliferated the retail landscape, consumers have come to expect a less generic and more personalized shopping experience. The pandemic served to heighten those expectations as consumers increased their reliance on digital channels. While the business disruptions associated with the pandemic (such as store […]
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Retail intelligence in action
Top 5 examples of AI & ML to enhance your enterprise’s customer experience strategy Experts often discuss the power of Artificial Intelligence (AI) and Machine Learning (ML) models that intelligently react to customer intent in real time, but what do these capabilities look like in action? In our “Intelligence in Action” series, we’re exploring the most […]
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