Five ways premium brands can profit with behavioral AI
Behavioral AI helps ecommerce businesses understand, predict, and influence human behavior. Learn how brands are using AI to boost customer engagement and drive revenue.
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Building the Next Big Excitement in Ecommerce
With AI Incentive Optimization, retailers will be able to set commercial goals and define their onsite tactics such as offers, then let the machine do the rest.
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Real-time creates real impact: A look back at in-session marketing innovation in 2023
Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.
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How to leverage customer intent for ecommerce success
Customer intent plays a pivotal role in driving ecommerce success. By understanding what your customers are looking for, you can optimize the experience with product recommendations, social proof, real-time incentives, and more.
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Social proof: Move products with real-time messaging
Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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