How to leverage customer intent for ecommerce success
Customer intent plays a pivotal role in driving ecommerce success. By understanding what your customers are looking for, you can optimize the experience with product recommendations, social proof, real-time incentives, and more.
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Social proof: Move products with real-time messaging
Social proof can boost consumer confidence in their purchase through reviews, fear of missing out, popular item messaging, view counts, and more.
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotional optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers
Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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Building stronger software solutions through partnerships at Session AI
Partners bring out the value of a product by filling one another’s gaps and making 1+1=3
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Historical data is so outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source of truth than historical data.
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Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business
What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.
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