The proof is in what the crowd says
How retailers use social validation to grow online sales Shopping is intrinsically a social experience. The automatic images that come to mind when visualizing the retail industry are all vibrant and group-centered (pre-pandemic, of course): teenagers shopping for prom dresses, parents taking their kids to buy new clothes, small children being kept occupied by food […]
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The emergence of the intelligence layer
The journey from data to intelligence As consumer engagement has matured, we have evolved from a discussion of tactics (email, SMS, push notifications), to a discussion of the data that powers those tactics (CDP, analytics, insights), to finally landing on the paramount discussion of the intelligence that powers the interactions. Five years from now, I […]
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Is There Wind in Your Sails?
Navigating the e-commerce waters successfully, during the pandemic and beyond Momentum is a funny thing. Without it, you can’t sail your ship. With it, you must navigate carefully to ensure the wind stays in your sails. In the world of digital commerce, there are often many ships-a-sail requiring careful navigation. With the acceleration of e-commerce […]
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Key Takeaways from NRF 2021
Consumer Sentiment and Dealing with Uncertain Times NRF 2021, Retail’s Big Show – Chapter 1, was a recognition of the retail industry’s resilience in the face of the pandemic and its continued impact on the economy. The industry’s ability to adapt in a time of crisis showed through innovations with which retailers pivoted to serve […]
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A Brief Guide to Customer Data Management
Everything you want to know about collecting and managing customer data It’s no secret that digital marketing has taken over. If you’re not keeping up to date on the best practices of how to compete in the digital marketing age you’ll quickly be left behind in the digital dust. Customer data management has always been […]
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Top Talks at the Virtual NRF 2021
Sessions to Attend During Chapter 1 of NRF 2021 The virtual NRF 2021 is here! To kick off the new year, the National Retail Federation (NRF) will hold the first of two “chapters” of its annual event—held across two weeks in January—to celebrate retailers’ 2020 achievements and address their immediate needs. The first-ever virtual NRF […]
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Debjani Deb: Top 50 Women Leaders in SaaS
Session AI CEO & Co-Founder Recognized for Work in Digital Transformation by The Software Report Each year, The Software Report announces its list of the Top 50 Women Leaders in SaaS. This year, we are pleased to announce that Debjani Deb, CEO and Co-Founder of Session AI, has been recognized as one of 2020’s top […]
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The Light Bulb Moment: Customer Churn
The customer drop-off and how to prevent it Customer churn, also known as customer attrition, is a vital metric for companies to monitor. It is fairly simple to understand and calculate, unlike many other business metrics that companies must track. Essentially, we can think about customer churn as the proportion of people who, after opening […]
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What’s in store for the holiday season?
Predictions for the 2020 retail holiday season Although the holidays may be weeks away, when it comes to retail, the holiday season is in full swing. In previous years, Halloween marked the informal end of the fall season in stores—with costumes and pumpkins replaced with trees and holiday décor—and Black Friday kicked off holiday shopping […]
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