Resource center

Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

Real-time creates real impact: A look back at in-session marketing innovation in 2023

Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.

Read Blog

How Verizon uses in-session marketing to increase conversions

Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul.  The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce.  […]

Read Blog

Promotion optimization: How to incentivize conversions and reduce margin loss

With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?

Read Blog

Breaking the addiction to sitewide offers: Three techniques to transition to real-time offers

Did you know that it can be counterproductive to give offers to some visitors? Optimize your promotions by switching to real-time offers and lift conversions without reducing margins.

Read Blog
the ecommerce solution for a privacy-first world

Goodbye PII: Solving for a privacy-first world

What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?

Read Blog

Changes are coming to Google Analytics: Here’s how they’ll impact your ecommerce business

What you need to prepare for as Google says goodbye to Universal Analytics and hello to Google Analytics 4.

Read Blog
How to do less offers but earn more revenue

Less offers, more revenue: 10 strategies to limit promotions without limiting conversions

How can ecommerce brands avoid a race to the bottom in a high-promotion environment?

Read Blog

Clickstream data: Why ecommerce can’t overlook this first-party data source

Each click delivers new insights which can be tracked, analyzed, and acted on — before the session ends.

Read Blog
Real-time consumer behavior messaging

Behavioral segmentation: Better understand consumer actions to improve marketing reactions

The most competitive ecommerce brands are the ones capable of delivering a personalized experience for each customer (even anonymous) at every step.

Read Blog

Apply now