The key attributes of an ecommerce offer: A guide to raising conversion
Crafting an impactful ecommerce promotion requires a test and learn mindset. Learn which factors you need to consider to ensure your promotions track towards profitability.
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Five ways premium brands can profit with behavioral AI
Behavioral AI helps ecommerce businesses understand, predict, and influence human behavior. Learn how brands are using AI to boost customer engagement and drive revenue.
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We are living in the Age of the Anonymous. How will you respond?
Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.
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What got my attention at Shoptalk 2024
Session AI CEO, Debjani Deb, shares her key insights from Shoptalk 2024 including what’s driving the hype behind AI and emerging business models that are disrupting the retail industry.
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Talking Shop: The four big themes of Shoptalk 2024
See what trends are top of mind for leading retailers and brands at Shoptalk 2024, including AI and building an excellent customer experience.
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Building the Next Big Excitement in Ecommerce
With AI Incentive Optimization, retailers will be able to set commercial goals and define their onsite tactics such as offers, then let the machine do the rest.
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The holiday season was strong, margins are not. What will you do?
Session AI CEO Debjani Deb explores how you can spend less on promotions while increasing conversion rates by incorporating AI into your promotional strategy.
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How to Stop Promo Code Abuse: 4 Ways In-Session Marketing Helps
A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.
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10 ways to boost your revenue this Black Friday (and 3 big mistakes to avoid)
Black Friday presents an incredible window of opportunity for online retailers to boost their revenue. By leveraging Black Friday marketing strategies, your ecommerce store will be able to effectively generate sales and grow your customer base.
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