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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

website visitors are becoming increasingly anonymous

We are living in the Age of the Anonymous. How will you respond?

Consumers are pushing back against personal data collection of every kind. See three important ways retailers should adjust to meet the expectations of privacy-conscious consumers.

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Shoptalk 2024 insights

What got my attention at Shoptalk 2024

Session AI CEO, Debjani Deb, shares her key insights from Shoptalk 2024 including what’s driving the hype behind AI and emerging business models that are disrupting the retail industry.

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The four big themes at Shoptalk 2024

Talking Shop: The four big themes of Shoptalk 2024

See what trends are top of mind for leading retailers and brands at Shoptalk 2024, including AI and building an excellent customer experience.

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AI Incentive Optimization Launch

Building the Next Big Excitement in Ecommerce

With AI Incentive Optimization, retailers will be able to set commercial goals and define their onsite tactics such as offers, then let the machine do the rest.

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Holiday season was strong, but margins were not

The holiday season was strong, margins are not. What will you do?

Session AI CEO Debjani Deb explores how you can spend less on promotions while increasing conversion rates by incorporating AI into your promotional strategy.

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How to prevent consumers from gaming promotions

A consumer shares your promo, and then your budget is spent qithout reaching your goal. This blog explains 4 ways in-session marketing reduce the risk of improper promo usage.

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10 Ways to boost your revenue this Black Friday

10 ways to boost your revenue this Black Friday (and 3 big mistakes to avoid)

Black Friday presents an incredible window of opportunity for online retailers to boost their revenue. By leveraging Black Friday marketing strategies, your ecommerce store will be able to effectively generate sales and grow your customer base.

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How Verizon uses in-session marketing to increase conversions

Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul.  The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce.  […]

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Top ecommerce marketing strategies for 2023

What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.

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