Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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NRF 2023 takeaways: Retail set to combat uncertainty with agility
The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and trends evolve. At NRF 2023, we learned the six ways retailers are strategizing to succeed this year.
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Post-purchase experiences: Building loyalty and growing revenue after checkout
Rising acquisition costs and declining consumer spending have ecommerce brands searching for new avenues to avoid a sharp decline in revenue. The inflated prices of acquiring web visitors make it critical that every engagement counts. Traditionally, site visitors that didn’t convert would be retargeted with personalized ads based on their viewing history. With this option […]
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Ecommerce conversion rate optimization: 9 ways to improve your sales
Conversion rate optimization helps mitigate lost revenue by minimizing friction throughout the shopping experience.
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Why is consumer behavior shifting toward buy now, pay later?
A 2022 Lending Tree survey found that 43% of people used BNPL — up from 31% in 2021.
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CommerceNext 2022: Leaders in ecommerce find growth in customer centricity
Growth for ecommerce in this shaky economic environment depends on the same thing it always has: the customer. We went to CommerceNext to see what industry leaders are doing today to succeed.
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