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Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

A world without third-party cookies

With third-party cookie retirement becoming imminent, advertisers and agencies will need to invest in resources to implement new targeting and measurement tools that are technologically sound, scalable, and in alignment with regulatory requirements.

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It’s a brave new world for financial services in the wake of COVID-19

The impact of the COVID-19 crisis has disrupted the way banks conduct business and how consumers access or manage their finances. With an increasing number of consumers facing employment and economic uncertainty, banks play a critical role in assuaging their anxiety and offering guidance to panicked customers about their finances. With businesses not operating normally, […]

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Empowering business users to build powerful customer experiences

Business users can now create data-led customer experiences swiftly with Session AI For years, marketers and business users have sought to engage customers with interactions that are contextual, relevant, and meaningful. Achieving this goal, however, requires a strategic approach to data and technology. This poses a challenge for many because of the shortage of right […]

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