Resource center

Get ideas and inspiration. Read strategies employed by innovative companies that have nailed the art and science of personalized engagement with their visitors and customers.

Real-time creates real impact: A look back at in-session marketing innovation in 2023

Marketers know that timing is everything. Bathing suits will move slowly in the middle of winter, and Christmas ornaments are a hard sell in July.

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How Verizon uses in-session marketing to increase conversions

Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul.  The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce.  […]

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Top ecommerce marketing strategies for 2023

What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.

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Promotional optimization: How to incentivize conversions and reduce margin loss

With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?

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NRF 2023 takeaways: Retail set to combat uncertainty with agility

The retail industry and the behaviors of its consumers are continually shifting as inflation increases, budgets decrease, and trends evolve. At NRF 2023, we learned the six ways retailers are strategizing to succeed this year.

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Grow business with less resources

How to drive ecommerce revenue growth with shrinking resources

Key areas a digital brand can improve — without adding more manpower or budget — to help drive ecommerce revenue growth in 2023.

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Gaining consumer trust online in uncertain times

Online shopping has become an essential service during the COVID-19 crisis. No longer is going to the supermarket, bank, or mall a safe option for consumers. Rather, sourcing and purchasing from the safety and comfort of one’s home is the new normal. Online retailers are experiencing surges of 30 percent and higher, traffic is scaling and […]

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A call for empathy-based customer engagement

Keeping your customer engagement strategy aligned with customer sentiment is more important than ever as the impact of COVID-19 unfolds As we grapple with the temporary new norm and changes to our lives, the way we work, shop and socialize is changing. We constantly see businesses adapting their operations as necessary, including shutting down stores […]

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Relationship Marketing: The Complete Guide

Everything you need to understand about relationship marketing so you can keep more customers and grow your business What is relationship marketing? It is all about nurturing your relationship with an audience or a customer. The concept isn’t really new, but there are a number of new strategies when it comes to customer retention. After […]

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