How Verizon uses in-session marketing to increase conversions
Digitally native customers want real-time experiences. How can you deliver that in a privacy-first world? This is the question being asked of Verizon’s SVP of digital marketing and base management, Diana Zaccardi, and the VP of digital, Chris Paul. The best companies, like Verizon, have raised the bar for what online shoppers expect from ecommerce. […]
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Top ecommerce marketing strategies for 2023
What works in this privacy-first world and what needs to be eliminated from your eCommerce marketing strategy? Below highlights the top tactics for 2023.
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Promotion optimization: How to incentivize conversions and reduce margin loss
With companies now competing for attention by lowering prices, how can you acquire consumers without selling at a loss, or — more importantly — devaluing the brand?
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Goodbye PII: Solving for a privacy-first world
What if the answer to less PII isn’t discovering how to collect more of it, but rather removing the reliance on it?
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Historical data is so outdated
Poor data costs U.S. businesses $600 billion yearly. Avoid adding to this number by finding a better source of truth than historical data.
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What are the CPRA, CPA, VCDPA, and CTDPA?
How the latest privacy regulations will impact AI for ecommerce
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COVID-19 and the changing face of retail food
The COVID-19 pandemic is quickly changing the face of retail food. Independent and big brand food stores, restaurants and the quick service restaurants (QSR) are all swiftly adapting to the crisis. The speed of the outbreak has forced them to swiftly rethink their business and services to stay connected, safe, and afloat in these turbulent […]
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